The
Metro Community News dedicates its mission to focus on schools
and students of individual communities. The Metro Community
News, the weekly newspaper delivered to nearly 300,000 households,
serving the greater Buffalo and Niagara region since 1968, has
embarked on a new course starting with its April 2000 editions.
The publication was purchased in August of 2000 by Strategic
Publications, LLC of Hanover, Maryland.
8Schedule
a tour of our facilities
Immediately
upon purchasing the company, Strategic contracted American
Opinion Research (AOR) to conduct a full readership survey
of the Western New York market. AOR is a nationally recognized
research firm of Princeton, New Jersey which has conducted
research for some of the nation's largest media companies
including CapCities/ABC, Hearst Newspapers, USA Today and
the Wall Street Journal.
Several
interesting facts were discovered in the survey. Most exciting
was confirmation that the paper was extremely well read -
71 percent read Metro during an average month. Readership
was higher among women than among men and slightly higher
in Niagara County than in Erie County.
The survey
also indicated a large demand for photos, stories and features
about schools and students in their community and, that no
publication in the area adequately covered these issues-until
now!
With the
relaunch of the paper, Metro Community News will be dedicating
itself to news about schools relevant to each particular edition.
Both the front page and page three, the Community Focus page
has specifically been designed to fulfill this goal, but the
school information will also be printed throughout the rest
of the paper.
The community
calendar and 'Blow Off Your Steam', two long-standing and
very popular features, will continue to be prominently and
consistently displayed. The survey also indicated a strong
reader desire for health related news, so our relatively new
section, health and wellness, will be a highlight of the paper
as well. Adding these to the newly re-designed classified
section and the always popular dining & entertainment
section rounds the paper into a 'must read' weekly publication.
Over the
course of the year, Metro plans to incorporate additional
features into the paper, improving the product for readers
and advertisers alike.
For more
information about the editorial content of the paper,
call (716) 608-8007 or email 
For retail advertising, call (716) 608-8004
For classified advertising, call (716) 608-8000
For Toll-Free call 1-866-MetroAd (1-866-638-7623).
Strategic
Publications also owns the Pennysaver Group Inc., a 1.3 million
circulation weekly shopper delivered in Maryland and Virginia,
and TakeOne!USA, a free publication distribution system serving
Baltimore, Washington D.C., Cincinnati, Dayton and Pittsburgh.
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