Co-op is an agreement between a manufacturer and a retailer to share the cost of advertising the manufacturer's product at the local level. Your co-op advertising dollars are a percentage of your purchases and those dollars increase as you make additional purchases within a specific time frame. Additional co-op dollars are often available if your business is celebrating a major event such as a significant business anniversary or open house.

Co-op dollars are like money in the bank - you have earned them. By using these funds toward advertising, you will increase your ad budget and increase your advertising frequency. Most importantly, by advertising on a regular basis, you will increase store traffic and sales.

• Identify all your co-op products that are eligible for co-op reimbursement
• Research how much co-op funds each manufacturer and/or distributor has set aside for you
• Put together a marketing plan that utilizes those funds
• Assist you in creating ads that meet co-op requirements
• Process your claim promptly once your ad appears in print

Contact your Metro Group advertising account executive or our co-op advertising specialist at (716) 668-5223, Ext. 8111 and ask for a FREE consultation. Once we have a list of your products and manufacturer and/or distributor account numbers, we can find out just how much money is available to you!