Profile: Overall Readership
& Market Characteristics

SERVING THE MARKET SINCE 1968, we continue to offer local news of interest to each community and to provide the most cost-effective advertising system in the greater Buffalo and Niagara markets. Hundreds of advertisers in key categories, such as automotive, dining and entertainment, home improvement, health and wellness, travel, real estate, employment and services, have increased their sales volume by using Metro Community News as their complete print advertising medium to reach almost 800,000 readers.

DELIVERY AREA
We deliver the Metro Community News to 287,000 households every weekend. Delivery occurs throughout the northern half of Erie County and all of Niagara County.

We offer 20 different editions.

Each is geared to specific cities, towns and communities. Editorial content is geared to the interests of the different areas and draws readers into the paper. Display and classified advertisers can select one or any combination of editions that best suit their store locations or marketing objectives. For more information about advertising, call 716-668-5223.

READERSHIP
80% of households in Niagara and Erie Counties regularly read or look through the Metro Community News. Source: CVC Audit, 9/03

WHAT WE CAN DELIVER
Along with newspapers, we also deliver advertising inserts, product samples and catalogs.

THE BEST TARGET MARKETING ANYWHERE IN BUFFALO
The 20 editions are divided into over 1,100 different carrier routes. The average # of households on a route is about 250. This gives insert advertisers unsurpassed opportunity in the Buffalo area to cost efficiently target market their advertising to exactly the area or demographics desired and in exactly the quantity desired (some minimums are required). No other print media in Western New York offers advertisers this kind of flexibility and reliability. For more information about insert advertising, call John Brundo, 716-668-5223 X8123.

TARGET TO DEMOGRAPHICS AND LIFESTYLES
Upon request, we can also provide to advertisers demographic and/or lifestyle analysis for cities, towns and zip codes plus for each of our 20 editions and carrier routes. For more information about how to obtain an analysis suited to your needs, call John Brundo, 716-668-5223 X8123.

Metro Community News Reaches Eight Hundred Thousand Readers Every Month.

More than half of all readers keep their issue three days or longer. This extensive readership mirrors the demographic characteristics of the zip codes within the distribution area of Metro Community News.

Metro Community News reader/market characteristics